Same Old, Same Old, with a Steep Decline

Company wide, Morris Communication’s average daily circulation was down almost 10 percent in the first quarter of 2012 compared to the first quarter of 2011. Looking on the sunny side, Morris reports that the drop in circulation revenue is being “offset by the decrease in circulation volume.” More specifically to Augusta, the Chronicle is leading the company in losses (again comparing first quarter this year to the first quarter last year) with a revenue decline of a whopping 13.4 percent. There are eight dailies in the Morris universe. On February 13 of this year, 77-year-old Billy Morris started his very own blog. In it, he explained why he had started the new morris.com. “We have created this new and dynamic website to inform you of our progress,” he wrote. “In the coming weeks you will see video of our top executives in conversation with one another about the work of their associates. You will see more blogs from our division leaders and you will have access to case studies of innovation and happenings all across our products.” In spite of such a dramatic kick off by the Big Guy himself, it is four months later and nothing has happened. But that’s really not all that surprising. There’s been a lot of false starts, shuffling and position creation over there (VP of Audience??). Seems like General Adkins had better get a move on, or he is going to get a move on. But at the end of the day, it’s the same old same old. Like the exclusive advertising contracts still being peddled around town by Marketing Director Lisa Dorn and Community Relations Manager Lindsay Thetford. If Augusta charities and festival organizers really wanted to sign your “exclusive” agreements, why would they be continually emailing them to the Spirit?You Might Also Like: