Simple Pleasures
Peachwave treats customers to decadence they can control
by Amy Christian
Sometimes the best things in life are the simplest. Peachwave Yogurt on Washington Road seems to prove that point, with a concept that is as easy as it is delicious.
Customers simply walk in, choose their yogurt flavor from a bank of 16 machines along the wall, dispense the amount they want into a cup, visit the toppings bar and then put the finished product on a scale and pay for their dessert by the ounce.
And customers have been doing just that, said owner Tony Lin, ever since Peachwave opened a month ago.
“
From the day we opened we’ve had a lot of people — 2,500 on opening day,” said Lin. “That’s a lot of people.”
The reasons they keep coming are, well, simple: fun and flavor. The gleaming white store has accents in lime green, orange, purple, blue and yellow, and the comfortable and sturdy furniture encourages hanging out.
“
Customers like the atmosphere and the flavors, and we have a lot of toppings,” Lin said. “We have over 70 toppings and 16 flavors. And we change the flavors every week.”
Vanilla, chocolate and strawberry tend to stick around from week to week, said Manager Stephanie Kho, while interesting flavors like taro and Kahlua rotate in and out of the lineup. Can’t decide? The staff will happily give you samples. Kho says their most popular flavors are mango, cheesecake and cotton candy.
All flavors are either low-fat, non-fat or have no sugar added. Recently, they even featured pineapple, a lactose-free flavor. Nutrition information is readily available in the store or on Peachwave’s website. Most flavors weigh in at less than 100 calories for three ounces.
Then there’s the topping bar. If you’ve heard the saying “Like a kid in a candy store” you can imagine the looks on Peachwave’s smaller customers when they see the bowls of cookie dough, brownie bites, mini M&Ms, jelly beans, animal cookies, marshmallows, sprinkles, syrups and more with which they can top their yogurt.
But the topping bar, said Kho, doesn’t have to be a place where diets go to die.
“
The fruit toppings are very healthy,” she explained, “and the cereal we have is good too.”
Indeed there is diced fruit of almost every color and flavor, including some, like lychee and longan, that may be a new experience for some. Dried fruit, nuts and granola also make an appearance.
“
For fruit, our most popular topping is probably strawberries,” said Kho, “but people also like the popping bobas.”
Bobas are similar to the bubbles in the bottom of bubble tea except instead of being chewy, Bobas pop when you bite into them.
To try something new or the stick with the old standbys; to get a lot or a little; to stick with healthy toppings or indulge — that is the beauty in Peachwave’s simplicity. It’s completely up to the customer. And no matter how indulgent, it’s still affordable at only 42 cents an ounce.
To first-time business owner Lin, however, it’s all about the product.
“
I like frozen yogurt,” he laughed. “It’s a fun and relaxed business.”
Be sure to check this week’s paper for a buy one, get one free coupon!
Peachwave Yogurt
2825 Washington Road in Fairway Square Shopping Center
Monday-Thursday, 11 a.m.-10 p.m.; Friday-Saturday, 11 a.m.-11 p.m.; Sunday, noon-9:30 p.m.
706-432-8312
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The reasons they keep coming are, well, simple: fun and flavor. The gleaming white store has accents in lime green, orange, purple, blue and yellow, and the comfortable and sturdy furniture encourages hanging out.
“Customers like the atmosphere and the flavors, and we have a lot of toppings,” Lin said. “We have over 70 toppings and 16 flavors. And we change the flavors every week.”
Vanilla, chocolate and strawberry tend to stick around from week to week, said Manager Stephanie Kho, while interesting flavors like taro and Kahlua rotate in and out of the lineup. Can’t decide? The staff will happily give you samples. Kho says their most popular flavors are mango, cheesecake and cotton candy.
All flavors are either low-fat, non-fat or have no sugar added. Recently, they even featured pineapple, a lactose-free flavor. Nutrition information is readily available in the store or on Peachwave’s website. Most flavors weigh in at less than 100 calories for three ounces.
Then there’s the topping bar. If you’ve heard the saying “Like a kid in a candy store” you can imagine the looks on Peachwave’s smaller customers when they see the bowls of cookie dough, brownie bites, mini M&Ms, jelly beans, animal cookies, marshmallows, sprinkles, syrups and more with which they can top their yogurt.
But the topping bar, said Kho, doesn’t have to be a place where diets go to die.
“The fruit toppings are very healthy,” she explained, “and the cereal we have is good too.”
