Coming in Early 2012! Metrospirit.com!
All the grumbling was actually true. We couldn’t even figure out how to make a website and post content! We have come to the realization, after many failed attempts, that you don’t literally smash the pages into the port on the wall. Ha! Well, joke’s on us. Now that our IT Department has been purged and new hires are in place, we are working diligently to create the newest, greatest, most fantastic website ever seen in the history of man. At least that’s what we’ll be telling our prospective advertisers. You see, in the world of websites, especially in small markets like Augusta, business owners have no idea what to believe when it comes to local internet traffic. One day internet traffic will be easy to measure, like a water meter for all to see. Now? You gotta believe, baby! For instance, say a salesperson is wanting you to buy advertising on a local media website. If the word “clicks” or “hits” comes out of his mouth, release the hounds! Why bring this up? Because it is still being used to sell ads on the web here in Augusta and it’s from the horse and buggy days. One reason we haven’t built a solid presence on the web yet is simply because you can’t sell enough ads online to support your overhead. If the Metro Spirit suddenly starts posting all its content for free online, we’re out of business. But we’re about to dive on in. Soon. In a bit. Before Q1 is up. Early in 2oh12. Thus, a primer for buying the web in Augusta is in order. Page views, unique visitors and time spent on site are what you should be looking for if you are a small business looking to advertise on a local media website. We’ll have two million unique visitors guaranteed. Give or take two million or so. Seriously. A unique visitor is one human being. No matter how many times they go on a site, they register as one unique visitor. So a site can have 45,000 unique visitors and 675,000 page views. That’s as if each of your unique visitors viewed 15 pages. If the numbers sound unbelievable, generally it’s because they are. Unbelievable. Use common sense. On a side note, one locally owned publication is reporting phenomenal traffic on their site. According to them, “People in more than 500 cities across the United States and 625 cities globally read each issue of (our community newspaper) online.” Wow! That is hard to believe! I mean really. That is hard to believe. So, buyer beware of online marketing. Find a site you know is popular and buy advertising on it. In a market such as this, sometimes it’s best to trust your gut.You Might Also Like:
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