We Made a Difference

Wait… no we didn’t   95 Rock is back on the air, and while many would like to think all the noise made by the disgruntled listeners helped get it back, nothing could be further from the truth. Like professional sports, in radio it’s all about the money. The move that bumped 95.1 down the dial was made purely for business purposes. The trip back up the dial to 95.5 was made for the same reason. Arbitron breaks down demographics into the following segments: Male and Female, ages 12-17, 18-25, 26-34, 35-44, 45-49, 50-54, 55-64 and 65 plus. While a rock station can sell “bars and cars,” its revenue is limited by virtue of the target demo (male 18-25). When a station changes format, it is simply the ownership attempting to maximize assets to their fullest potential. Now that the station has lowered expenses and revenue expectations with management, the bullseye has been erased from its hardworking back.You Might Also Like: